Trader Joe’s is a highly popular supermarket in the United States, founded by Joe Coulombe in 1958. Its headquarters is located in Pasadena, a city near Los Angeles, and it has expanded to 530 stores nationwide. In this article, we will introduce the secrets of Trader Joe’s popularity and some recommended items.
What kind of store is Trader Joe’s?
Headquarters of Trader Joe’s in Pasadena, Los Angeles County.
The biggest characteristic of Trader Joe’s is its product selection. While traditional supermarkets offer a variety of products from different manufacturers, Trader Joe’s focuses on its own brand products. As a result, you may find fewer products compared to the image of a typical American supermarket, and it might even have fewer items than Japanese supermarkets.
The secrets of Trader Joe’s popularity
Despite having a smaller product selection, Trader Joe’s reigns as a popular supermarket for several reasons.
Affordable with good quality
The first reason is the excellent cost performance. Trader Joe’s own-brand products are subject to strict standards for safety and quality, ensuring that all products are of high quality and encourage repeat purchases. The advantage of offering affordable prices is due to their in-house manufacturing.
Attractive new products
The second reason is the frequent development of new products. Trader Joe’s introduces new products regularly, which creates anticipation among its loyal customers. Many of these new items are interesting and unique, contributing to the store’s popularity.
Cute packaging
The third reason is the appealing packaging design. Trader Joe’s products have stylish and cute packaging, making them popular choices for souvenirs among tourists.
The most popular item at Trader Joe’s
Example of an eco-bag sold at Trader Joe’s in Washington, D.C.
The most popular item at Trader Joe’s is their eco-bag. Known for its design and functionality, the eco-bag is highly sought after and even favored by Hollywood celebrities. Its popularity has spread through social media in Japan, leading to a high demand among consumers.
Obtain unique products with attention to detail not found overseas
Trader Joe’s offers unique products with a focus on attention to detail. Visiting Trader Joe’s is a must if you’re in the United States.
